Thursday, February 23, 2006

Kissing Dale Jr.

The NASCAR-ization of America continues, recently merging with another staple of Yank cheese, the romance novel.

She wouldn't know a NASCAR star if he hit her with his car...and he just did.

Sarah was a kindergarten teacher until a sleazy ex-boyfriend got her fired. Now the only job she can find is driving the motor coach for racing star Lance Cooper. She doesn't know a thing about NASCAR — and she's off to a rocky start when she doesn't recognize her ultra-famous boss.

Lance can't help but notice Sarah's sweet smile — and how seriously unimpressed she is with his fame. Her reaction piques his interest — and he's convinced she's a good-luck charm. But Sarah has no interest in Lance's jet-setting life; she'd rather deal with spitballs than one supersexy race car driver. Too bad whenever he comes near her she turns hot as race fuel.

Soon things begin to heat up on the track, and Sarah begins to wonder if she might be able to teach one famous race car driver a few lessons about love.

This is not the work of some enterprising writer, but rather another shrewd marketing move by the folks at NASCAR. They sure know their audience.

And the mainstreaming of rednecks goes on.

No comments:

Post a Comment