Today, the largest retailer in the U.S. starts selling DVDs of the film about a gay love affair between two ranchers, despite protests from a national Christian organization.
The 3-million-member American Family Assn. initiated a campaign last week encouraging Wal-Mart customers to ask the company to refuse to stock "Brokeback Mountain" in its 3,900 stores.
The Tupelo, Miss.-based group began its campaign last week, after Wal-Mart placed ads with images of the film's stars, Jake Gyllenhaal and Heath Ledger, at the front of stores to promote the DVD release.
"It wasn't even a blockbuster movie, so if Wal-Mart isn't trying to push an agenda, why would they put it at the front door?" said Randy Sharp, director of special projects for the association, which calls itself an organization for "people who are tired of cursing the darkness and who are ready to light a bonfire."
(Alert homeland security ... sounds like a terroristic threat to me). And memo to Mr. Sharp: Brokeback has earned nearly $100 million at the box office.
Sharp said Wal-Mart was "trying to help normalize homosexuality in society. But how many copies are they going to have to sell to recruit the losses of customers who they've offended and will no longer shop at Wal-Mart?"
I see a business opportunity here: Christ-Mart.
Wal-Mart has bowed to the AFA before, pulling a pregnant version of a friend of Barbie (even though the doll wore a wedding ring). And I thought fundamentalists were pro-procreation?
The store also stopped carrying racy men's magazines like FHM and Maxim after the family association threatened a boycott.