I smell booze and cigarettes

Nothing's more irritating in modern cinema than the gratuitous use of music. Something menacing's around the corner -- play accompanying shrill violin. Fallen in love -- cue James Brown's "I Feel Good." Now they're incorporating smells to tell how you to feel:

A Japanese theater showing "The New World" will screen the Colin Farrell movie in 'Smellovision' to enhance the viewing experience. Seven smells will be emitted by machines placed under seats at the back of the theatre, depending on what kind of scene is playing during director Terrence Malick's film at the time. Love scenes will be accompanied by a floral scent, while a peppermint and rosemary smell will waft through the cinema during emotional sequences.